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Our Story

True Vine Juice Co. began with a personal story of resilience and healing. In 2013, at the age of 22, our founder, Alissa Danalis, was diagnosed with cancer. But amidst this life-altering battle, she didn’t just fight to survive—she took an unconditional path to understand and apply how real, whole foods could support her recovery and help prevent a potential recurring disease. Through her own research, Alissa discovered a simple yet powerful truth: there is immense power in fresh, organic produce and real whole foods.

Her journey fueled a deep desire to share this knowledge and inspire others to take their health into their own hands. Alissa believes that everyone should have access to organic, whole foods to to support a healthy lifestyle, prevent illness, or combat an existing condition. This belief is what led to the creation of True Vine Juice Co.

We started with raw, organic, cold-pressed juice—a product that not only provides essential nutrients for our bodies but also tastes great and is easy to incorporate into our daily lives. While this is just the beginning, we hope to expand into offering organic whole foods in the near future, bringing even greater access to organic meals and foods to our community.

Today, every bottle is thoughtfully crafted in small batches, locally cold-pressed in Western Massachusetts and delivered directly to homes throughout Massachusetts and Connecticut. We're proud to provide our neighbors with convenient access to fresh, organic cold pressed juice and hope every bottle inspires you to nourish your body and take an active role in your wellness journey.

Our Vision

As a certified health coach and mom, Alissa recognizes that many people struggle with maintaining a healthy diet in the midst of busy and stressful lives. That's why we've made it our mission to create organic cold pressed juices that are not only nutritious but also convenient and easy to incorporate into any lifestyle. We envision a world where everyone has access to high-quality fruits and vegetables, and where prioritizing health is the norm rather than the exception. 

We believe that cold pressed juice can be a powerful tool for improving overall health and well-being and we are committed to making it accessible to everyone. We are dedicated to crafting juices that taste incredible and provide maximum health benefits. Each bottle is a testament to our commitment to quality, transparency, and authenticity.

Our vision is to create a community of people who are passionate about health and wellness, and who are committed to supporting each other on their journeys towards better health. We believe that together, we can make a difference  one cold pressed juice at a time.